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OUR STORY ...
PROVENZALE
It was 1950 when Pasquale Provenzale, founder of the company bearing his name, left his father's workshop in Casalnuovo di Napoli and opened his own tailoring shop on the first floor of via Firenze, 21, in the heart of the Neapolitan city. These were years of intense work but also great recognition for his refined art, which soon led him to become the favorite tailor of Naples' high society of the time.
Noblemen, prominent entrepreneurs, and famous artists were among his most loyal customers. His creations stood out for their refinement, elegance, and distinctive craftsmanship.
Pasquale Provenzale had a true vocation for shirts, which soon led him to open his first atelier in a street-level shop, also in Naples, at via Firenze number 82: it was an immediate and enormous success.
PROVENZALE today is an apparel brand born from the desire to merge Italian sophistication with a natural, clean, and timeless vision of style.
Each garment is designed for those who love simplicity as a form of everyday luxury: fluid lines, natural materials, palettes inspired by the earth and the Mediterranean light.
We believe in fashion that respects people and the environment, made to last and to accompany those who wear it over time.
PROVENZALE dresses the soul, even before the body
